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Director - Sales

New York, New York

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HoldCo Lead - Addressable:
Responsible for driving revenue for addressable advertising (DTV, AT&T OTT, WarnerMedia) at the HoldCo & Independent Agency Level

Key Roles and Responsibilities:

  • Player/Coach team focused on one to one targeting and attribution across all WarnerMedia end points that are addressable in nature
  • Call directly on agency investment teams to represent WM’s addressable solutions
  • Accountable for achieving addressable advertising sales goals and/or quotas
  • Responsible for guiding, mentoring, and accelerating performance from all individuals on the HoldCo team
  • Work with Rep and Planning to carry out the entire addressable sales process from initial contact to close, generally with regular guidance from senior staff
  • Apply knowledge and best practices for front-end targeting and attribution to grow addressable renewals
  • Maintain accurate and quality records of sales activity
  • Report up all booked, pending and forecasted revenue
  • Proactive on new business, growing established business and reducing churn
  • Drive revenue generation via lead qualification and prospecting
  • Meet with agency strategy and planning teams to understand client goals
  • Work with split partners to combine premium content with precision tactics
  • Work with split partners on all upfront activities
  • Look for opportunities to develop monetizable solutions for clients and new business prospects
  • Manage agency relationships through consistent contact and provide superior customer service for agency partners
  • Be proficient in WarnerMedia portfolio opportunities
  • Collaborate across all relevant internal teams, including but not limited to agency investment sales, digital sales, client team, research, product marketing, marketing solutions, and pricing and planning
  • Prepare and present sales collateral in agency and internal meetings
  • Receive work in the form of short-term assignments that often require the application of independent judgment
  • Assist on new and innovative projects and initiatives
  • Remain knowledgeable on current industry trends across competitors, data partners, tech partners, agencies, and clients


Job ID 2121841X Date posted 04/19/2021
Career Areas

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